Creating value is a journey, not an outcome. Success is discovered by celebrating wins and overcoming challenges. Success grows as we free ourselves from old patterns and circumstances. Building a company is a craft. It is the harmony of analysis and empathy. Aside from working with a stellar founding team, a few more attributes are important;
- Strong network effects. We think that network effects built around people and / or data can provide a long-lasting competitive advantage and hence love to invest in entrepreneurs that think similarly. Network effects can be found in many categories, from marketplaces to ed-tech, loyalty, software and consumer internet.
- Bottom-up distribution. Companies can be successful with different distribution models but we are most comfortable investing in startups that have figured out a bottom-up distribution model in which consumers or loyal ambassadors and not “hired boots on the ground” do (most of) the sales work.